Nike Releases Its Most Advanced, Self-Tying Shoe – the Adapt BB
It’s been 30 years since Nike designer Tinker Hatfield introduced the company’s vision for self-tying shoes in “Back to the Future II;” it’s been three years since the company released the Hyperadapt 1.0, the first real-world iteration of the futuristic vision. This year, Nike unveiled its most advanced shoe yet – the Adapt BB.
Released on February 17, 2019, the smart shoe retails for $350. When you purchase the Adapt BB, you will also get a magnetic charging mat, which fuels up the shoes by placing the sneakers on top. (Bonus tip: The charging mat can charge at least three iPhones at once.) Each charge will get you 10 to 14 days of use, depending on how often you use the auto-lacing technology.
To adjust the fit of the shoes, you can push the buttons found on the side of the shoe, or you can use the Nike app. You can also change the color of the lights on the shoe through the app.
You can use the Nike app to lace up your sneaks automatically. You can also push the button on the side of the shoe. This is perfect for those times when you need to get out of the door in no time.
Also, just like any smart device, Nike intends to improve the shoe through continuous app updates. One of its first updates is a nod to the company’s vision of “adaptive performance,” which eliminates the need for consumers to buy different shoes for various situations. This update, which came out the same week as the Adapt BB's release, allows users to create and save different fit settings for different needs, such as running or relaxing at home.
The data the shoes will collect is essential to create a more personalized fit. The company emphasized that they will not use the information to track locations nor to merely record the number of steps taken. Instead, it will help athletes analyze their performance data and use that data to improve.
“This, finally, is the precise performance fit our athletes have long demanded—exactly when they need it, with the push of a button or a tap on a phone,” Nike said in a press release.